Things to consider when unearthing your brand: colour tone mood feeling voice audience
Social Media Integration - new logo, new Facebook page, new Instagram feed. Curation of Facebook feed - including professional photographs, loops, memes, links, fun quotes, interactive posts, all loaded a month in advance.
using the logo
mimicking the logo
ally blake author
Full branding update - including website, Facebook banner, Instagram feed 'mood', author photo and bio, to keep author in line with their current spate of books.